About us

Shopping for vehicles doesn’t need to be stressful.

At Land Rover Edmonton, we make the process as easy as possible.

Jared Priestner smiling, arms crossed, wearing a suit. The image is signed by Jared Priestner
Jared Priestner, Principal, Go Auto
What we stand for

Welcome to Land Rover Edmonton, a proud Go Auto dealership! We are dedicated to doing whatever it takes to help with all your automotive needs. Every employee at our dealerships is empowered to find innovative ways to show our guests that we’re happy to help – all the time, every time. This is our commitment to you.

Premium Ownership Benefits at Land Rover Edmonton

Simply put, we offer the most comprehensive Range Rover, Defender, & Discovery experience in Edmonton. We have the largest selection of new and used Land Rovers in the city; a fully equipped Service and Parts Centre; and Edmonton's best automotive rewards program, the Go Card!

Luxury Valet Service

Our team at Land Rover Edmonton will come to your work or home to pick up your vehicle when it requires service and supply you with a luxury loaner vehicle (subject to availability). We want you to feel like servicing your vehicle is as much of an experience as driving it. We go above and beyond at Land Rover Edmonton.

Concierge Service

Coming from out of town to pick up your new vehicle? We would be happy to book your dinner reservations, hook you up with movie tickets and help plan your overall stay with us in Edmonton. Keep an eye on your email inbox for a list of upcoming events happening here in Edmonton while you're visiting too. We want you to have a great experience with Land Rover Edmonton.

Complimentary Truck Usage

While your luxury vehicle is extremely capable, you may find that from time to time you require the use of a pick-up truck. For that large shopping trip or spring cleaning, you will have access to one of our large vehicles for use.

Complimentary service loaners

Drive one of our brand-new luxury loaner vehicles at no charge, while your vehicle is in the shop.

No extra fees

Our dealerships do not have "documentation" and "admin" fees, which can cost you as much as $1,000 at other dealers.

Membership rewards

Save 10% on parts, service, and accessory bills, and earn $500 for every new car purchaser you refer.

Customer service

Our customer service team is available seven days a week. Chat with us live, send us an email or text or call 780-777-7777 for a personal VIP experience.

The Go Auto App

Download the Go Auto App to start earning Go Card rewards today. Book service appointments with ease, view your entire service history with video and photos, pay for your service and more!


Save up to 20% with Go Insurance

We sell auto, home, travel, and commercial insurance, and in many cases, we have agents in our dealerships who can provide quotes and write policies on the spot. As a Go Card member, you can now save up to 20% when you combine your home and auto policies with us.

Learn more
Get financed even for low credit scores

Our in-house finance company, Yes Plan Financial, has helped us finance more than 300,000 people over the past 10 years. With Yes Plan we can get you approved without relying on the banks. If they don’t approve you, we’ll do it with our own money. Get a financial solution that meets your needs and be back on the road fast.

Visit Yes Plan Financial

Meet the
Go Auto App

Download the Go Auto App to start earning Go Card rewards today!

  • Save 10% on service, get 5% back in rewards, and earn $500 in referral rewards
  • Book service appointments with ease
  • View your entire service history, with videos, in one place
  • Pay for your service with just a few clicks
  • And more